KFC's edible cups

Picture :KFC


Not any ordinary cup (Instagram: jess13simpson)

http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/11434220/KFC-to-offer-edible-coffee-cups.html

I came across this piece through some late night browsing and it sure is stirring up my apetite. KFC in the UK has rolled out this new creation of coffee in a cup made of biscuits and white chocolate for insulation. An edible biscuit cup filled with coffee, wrapped in sugar paper. Seemingly all the guilty pleasures in a mouthful, I would really love trying one.

Apart from stirring an apetite in me, this article also allowed me to admire how environmetally friendly this new product is. The ironic thing is that it is coming from a fastfood chain. And fastfood chains are infamous for the amount of waste they create; from the sheet of paper that lines the trays that nobody reads, to all the disposable packagings and utensils.

In my opinion, this creation of edible coffee cup would be a larger hit amongst consumers than the little Wikiballs. For one, KFC's coffee cup is actually something people actually familiar with and seems less intimidating than eating a little ball of icecream with a hard sugar covering.
Furthermore, it saves consumers the hassle of looking for a bin to dispose a usual cup. This would be most beneficial to the working population who are always in a rush but need a quick caffine fix on the go.

The best thing is that this product produces zero packaging waste! Take the amount of saved packaging materials multiplied by the projected amount of sales, this ingenious coffe cup could possibly cut back its carbon foot print by a significant amount. Assuming one literally finishes the entire cup, there would be zero food waste as well!

I am hoping that KFC might actually bring this creation to Singapore one day!